Bringing a European design ethic to the glamorous island of Bali, Dare2Wear is combining fitness, yoga and and leisure wear with fashion technology. With 20 years experience in the fitness industry, Trudi Christensen, the Norwegian designer who also happen to be a trainer and model, understands what fabrics work for warm up, cool down and everyday wear.
Using imported and trademarked fabrics, as well as locally sourced fabrics, every design modification is put through the ‘Trudi Test’ where the garment has to survive some serious workouts from running on the beach to the extreme positions of yoga and hair drenching cardio sessions. Trudi has a strict policy of high quality, beautiful and functional designs with awesome prints and colours. Produced right from their Kerobokan studio, they have a range that includes the fun, hippy, chic colour prints with psychedelic flowers and the space age galaxy prints that have been spotted on yoga shala’s from Sydney to Stockholm. Dare2Wear is already exporting to England, USA, Singapore, Spain, Sweden, Dubai and Norway, a clear sign that the brand is booming throughout the world.